Marketing Tips for the Digital Age:

Business 201


Business Innovation


The rapid growth of the internet has seen a change in the way people market their products or services. Many businesses have managed to increase their sales all thanks to marketing online. Changes in digital marketing are changing fast too and what works today might not work tomorrow. This makes it necessary to keep up with all the changes taking places, or you might end up investing a lot of money on something that doesn’t work. Below are some great marketing tips you can use in this digital age.


Email is Still Relevant
The growth of mobile has seen some significant changes take place, but it has also made email an important aspect of a marketing strategy. Email marketing is one of the most useful marketing tools, and you will be able to see great results without having to spend a lot of money. You will need to start by building your email database, and there are many ways to do this.


Social Media
The growth of social media provides you with a perfect channel to communicate with your current and prospective customers and get to know what they think. Social media provides a two-way communication channel because you can be able to reach them and they reach you. Growing your followers is not as hard as it might seem, provided you know what to do. One way you can increase the number of your followers is providing discounts rewards for people who share or engage with your posts. When a follower shares your page or posts, their followers will be able to see and can decide to visit your page too. When posting on these platforms, ensure you provide relevant and exciting content. The time people are spending on social media has continued to increase, and this gives you a perfect chance to reach them. Social media platforms have also developed powerful tools to help businesses market and sell their products or services online.

This is a great tool that you need to incorporate into your social media strategy. Blogging will give you the chance to post content that you know more about and will help place you as an expert in that field. This will increase the trust and make it easier for them to choose you. When you have a new piece of content up, share it with your followers, but you must ensure that it is relevant to your audience, or else you risk losing some followers. You might also lose credibility.

Search Engine Optimisation has continued to be an effective form of marketing you can quickly start without having to invest a lot of money. SEO has been shown to be effective for both small and big businesses. You might not be able to see the results immediately, but you will be able to see them after a couple of weeks or months. With SEO, you can easily know what works and what doesn’t. You will be able to invest more in what works and less on what doesn’t work.